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Netmums partners with Boots to create branded content hub by @saramayspary
Forget millennials, brands need to win over Generation Z by @sbearne
KFC resurrects 'The Colonel' after 20-year hiatus by @saramayspary
The DMA and IDM merge to create Europe's largest marketing trade body by @sbearne
How Amazon is helping the high-street with its new 'Pass My Parcel' service #amazon #delivery
Seen the latest opinions from our 'Thinkers' @melex @roisinjane & @andynairn ?
The tragedy of Olive Cooke reveals a lack of humanity by charity marketers
Why Adidas created content that no one will ever see by @charlottemc
YouTube rolls out video advertisement feature
Asda must learn lessons from Walmart before the dark clouds settle permanently
M&S posts first rise in annual profits in four years
Starbucks forges Spotify partnership that rewards customers with music by @shonaghosh
Are job ads for digital natives against the law?
Lego: social media is nothing but tech that enhances social behaviour by @charlottemc #lego
Industry leading wisdom or arcane jargon-laden codswallop nomenclature?
Poltergeist terrifies unsuspecting cinema goers in Vue stunt by @saramayspary
Personalised ads are here to stay but brands must beware 'freaking out' consumers
Yahoo promotes two senior marketers in latest reshuffle by @shonaghosh
Watch: Heineken and United Biscuits marketing chiefs give their views on future challenges
Thomas Cook prepares for mainstream virtual reality @shonaghosh

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The UK's leading weekly magazine for marketing professionals.

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