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.@USAA takes the top spot in our CX Index for the fifth year in a row. Do you #measureCX?
#ProgrammaticAdvertising will revolutionize European #display ad market in 2015:
A focus on customer needs is a critical element for successful #CIO tech strategy.
Only 1% of brands deliver excellent #CX, according to Forrester's 2015 Customer Experience Index. #measureCX
Join @vtmilligan @IIAR’s UK Forum on 4/30 to discuss strategy in #ageofthecustomer. #archat
Join marketing leaders from @Nespresso @RBSGroup at #FORRForum in London. Register today:
While 63% of consumers learn about products offline, mobile plays a pivotal role.
RT @HarvardBiz: B2B Salespeople Can Survive If They Reimagine Their Roles
Why mobile-first in #B2C #marketing isn't good enough, by @Thomas_Husson: #mobilemindshift
Great #CX is impossible without first mastering #digital touchpoints. #measureCX
RT @ComputerWeekly: Tech organisations should be centred around the business tech agenda
Join @vtmilligan @IIAR’s UK Forum on Apr 30 to discuss our #ageofthecustomer strategy. Details: #IIAR #archat
Consumers are watching TV when its convenient to them #FORRforum
RT @jayesun: Customer experience is more important than "right message, right channel, right time" @stevemyap #FORRforum @google #marketing
Technology blurs the lines. @DavidKirkpatric on stage with @SAP, @PepsiCo, @Chase #FORRforum
Privacy is the next big consumer led market shift, says @fatemehx2. #FORRforum
44% of consumers worry apps are collecting personal info w/ out consent; 33% have cancelled a transaction due to privacy concerns #ForrForum
Use #ForrForum during today's sessions to follow the Forum buzz and share thoughts in real time.
Why most #digital transformations will fail. Don't miss @martinjohngill @TNWConference: #TNWEurope
.@MediaMktgGuy rocked the #ForrForum stage! Learn more about his work @ComedyCentral in this interview:

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About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

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