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RT @adage: Microsoft is replacing Google as AOL's search provider and AOL will overtake MSFT's display-ad sales
"The primary use cases for smartwatches are just glances or micromoments." via @adage #AppleWatch
#B2B marketers: "thought leadership is a gift to the market given w/out expectation of immediate commercial return"
The new language of tech: customer emotions and customer empathy. It's how to break free of #ITgravity.
The 3 skills most important for the CIO to develop to overcome #ITgravity. Via @ZDNet ://
Proven guerrilla tactics for resource-challenged CX professionals #measurecx
A government customer experience success story with three happy endings #measureCX
"What do I do with all this data?" Stop thinking technology is the solution to data overload
3 of 4 firms are prioritizing cyberthreat intelligence
The @IBM-@BoxHQ deal is about better customer engagement. Our take:
European online cross-border #retail sales will top €40 billion by 2018, up from €29 billion this year.
.@cx_joana to speak at IQPC’s @cmexchange for #customerexperience in #retail: #measureCX
#AppleWatch is just for the most advanced mobile marketers
We rank seven leading vendors who can help marketers build a branded community #ForresterWave
Most people only use 5 apps on a regular basis. Are you serving your most loyal customers?
CIOs must invest in 3 skills to overcome #ITgravity: Software engineering. Analytics. Experience design.
Forrester on page 1 of The Sunday New York Times
"Emotion is often the strongest driver of customer retention, enrichment, and advocacy.” via @CRM #CXNYC2015
Five critical competencies every #digitalbusiness team needs to master to succeed in the #ageofthecustomer:
VIDEO: 40% of CX programs are in "find & fix" mode. That's not innovation. #measureCX

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Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

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