Forrester Research (@forrester)

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RT @adage: Microsoft is replacing Google as AOL's search provider and AOL will overtake MSFT's display-ad sales http://t.co/oLBKJGSgUk
"The primary use cases for smartwatches are just glances or micromoments." via @adage http://t.co/bsCAMGXzG7 #AppleWatch
#B2B marketers: "thought leadership is a gift to the market given w/out expectation of immediate commercial return" http://t.co/3sqoOm4shs
The new language of tech: customer emotions and customer empathy. It's how to break free of #ITgravity. http://t.co/vFiksIqMLS
The 3 skills most important for the CIO to develop to overcome #ITgravity. Via @ZDNet ://http://t.co/WNtJkxxYk1
Proven guerrilla tactics for resource-challenged CX professionals http://t.co/FfA6HBAiwZ #measurecx http://t.co/U9bJyegJZY
A government customer experience success story with three happy endings http://t.co/lUqiZtxi7R #measureCX http://t.co/fhYW8Rqroi
"What do I do with all this data?" Stop thinking technology is the solution to data overload http://t.co/RFJBoNUZex
3 of 4 firms are prioritizing cyberthreat intelligence http://t.co/5LM4SqGGze http://t.co/K7urHGTjyB
The @IBM-@BoxHQ deal is about better customer engagement. Our take: http://t.co/OIeNCYDgev
European online cross-border #retail sales will top €40 billion by 2018, up from €29 billion this year. http://t.co/G9I8CutSln
.@cx_joana to speak at IQPC’s @cmexchange for #customerexperience in #retail: http://t.co/QZhZo6aa4D #measureCX
#AppleWatch is just for the most advanced mobile marketers http://t.co/KQcy52u6kt
We rank seven leading vendors who can help marketers build a branded community http://t.co/E2Q0ErnUas #ForresterWave
Most people only use 5 apps on a regular basis. Are you serving your most loyal customers? http://t.co/3oLTcWP7jV http://t.co/1bhkmYgwBF
CIOs must invest in 3 skills to overcome #ITgravity: Software engineering. Analytics. Experience design. http://t.co/hWZmYRNlyv
Forrester on page 1 of The Sunday New York Times https://t.co/3CGttiYE2B
"Emotion is often the strongest driver of customer retention, enrichment, and advocacy.” via @CRM http://t.co/Yvhm1G4wq9 #CXNYC2015
Five critical competencies every #digitalbusiness team needs to master to succeed in the #ageofthecustomer: http://t.co/lV8eXXEmTd
VIDEO: 40% of CX programs are in "find & fix" mode. That's not innovation. http://t.co/5EiZmKTFZP #measureCX http://t.co/kSWmBnjlGn

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About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

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